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Music Industry

Overview

The USC Thornton Music Industry program prepares students to succeed in a rapidly evolving industry largely based in the Los Angeles area. It offers an unparalleled education, blending academics, practical knowledge and hands-on experience for those seeking a career in all facets of the music business, including: artist management, the record industry, music publishing, radio, music instrument manufacturing and distribution, live promotion and production, and arts management. Students are mentored by faculty that include current and former industry professionals such as Mark Goldstein, Kenneth Lopez, Paul Young, Dax Kimbrough and others.

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News

Paul Young interviewed about music licensing for independent artists

March 31, 2015

Paul Young

Paul Young, director of the USC Thornton Music Industry Minors program, was interviewed about the nuances of music licensing and artist marketing for the Bands Rising podcast and website, led by host Tony Cook. Young discussed the changing business dynamics faced by independent musicians, noting that “marketing is the one… read more

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