On April 2, 2014, a group of Music Industry majors from the USC Thornton School of Music visited the offices of Production Club, a design and logistics firm founded by USC alumni specializing in solutions for production design, touring and special events. The trip, organized by Program Chair Ken Lopez, gave students a hands-on look into the skills needed to work in the production arm of the music business.
Production Club has created visual effects and lighting rigs for artists such as Skrillex, ZEDD and more. Many of the individuals involved with the creation and management of the company were students in the Music Industry program.
“I think the most important part about USC and about Thornton is the networking,” said alumnus Davey Martinez, who first began working at Production Club as an intern before being hired on as Skrillex’s video operator. “It’s really helped me propel my career.”
“Seeing these people that are recent alums of the Music Industry program is very inspiring and fills me with hope,” said current junior Trevor McCracken. “It’s just exciting to see.”
Take a look at what students saw and learned from their trip to Production Club by watching the video above.