Kenneth Lopez

Associate Professor Emeritus of Practice in Music Industry

Kenneth Lopez is an associate professor emeritus of practice in music industry at the USC Thornton School of Music. 

Kenneth Lopez has been a professional guitarist and audio engineer since 1964. He has owned music and professional audio retail stores, as well as tour sound and fixed installation companies. For 15 years, Lopez served as vice president of JBL, a world-renowned manufacturer of professional audio equipment. He has an extensive background in professional audio and musical equipment product development, distribution and marketing. His experience in the design and application of audio equipment has included systems for recording, film, touring, theater, broadcast and live music, including installations in many highly regarded venues worldwide.

He has worked with artists such as Miles Davis, B.B. King, Ray Charles, Sarah Vaughn, Dr. John, Larry Carlton, Boz Skaggs, Santana, Tower of Power and Chick Corea. He has recorded live performances aired on National Public Radio, many of which are archived at the Library of Congress. He is a member of the Audio Engineering Society and the TEC Awards nominating committee, a technical consultant and author for Sound and Video Contractor Magazine and the Inside Radio management newsletter, and he continues active participation in public speaking, business consulting and live sound engineering and recording.