The GRAMMY Museum and USC announce affiliate partnership

The University of Southern California has been named the first official university affiliate of The GRAMMY Museum.  This new partnership emerged out of a longstanding relationship with the USC Thornton School of Music.

As a GRAMMY Museum university affiliate, USC will have access to GRAMMY Museum content for educational purposes, curriculum resources, research programs, internship opportunities, professional development seminars, collaborative marketing and promotions, project-based learning and more.

“With GRAMMY Museum’s new university affiliate program, we’re inviting educational institutions to engage in a unique resource-sharing opportunity,” said Bob Santelli, executive director of The GRAMMY Museum.  “USC’s designation as the first official GRAMMY Museum educational affiliate builds on a wonderful existing partnership and, as a proud USC alumnus, I couldn’t be more excited to continue to build a strong relationship with our neighbors in the USC community.”

“USC Thornton and the GRAMMY Museum have been working together for some time now, and it is great to formalize our partnership with the new affiliate program,” said Robert Cutietta, Dean of the USC Thornton School of Music. “We look forward to seeing this relationship grow in the future.”

Paying tribute to music’s rich cultural history, The GRAMMY Museum explores and celebrates the enduring legacies of all segments of the artform. The building features 30,000 square feet of interactive and multimedia exhibits located within L.A. LIVE — a sports, entertainment and residential complex located in downtown Los Angeles.

Lara Johnston and Rob Nagelhout perform at the GRAMMY Museum as part of the USC Thornton Popular Music Songwriter Showcase (Photo: Kylie Nicholson)

Lara Johnston and Rob Nagelhout perform at the GRAMMY Museum as part of the USC Thornton Popular Music Songwriter Showcase (Photo: Kylie Nicholson)

A special event to mark the new partnership will be held on Thursday, April 24 at noon at the Flora L. Thornton Courtyard.  The event will include a performance by students from USC Thornton.

“This partnership with the GRAMMY Museum is a natural,” said Chris Sampson, vice dean for contemporary music at USC Thornton. “Being located just up the street from us, their resources and programs will significantly deepen the experience of our students who are studying music and the business of music.”

Since its opening in December 2008, the GRAMMY Museum strives to be a dynamic and innovative 21st-century museum through interactive technology, acclaimed public and education programs and one-of-a-kind exhibitions displayed at its Los Angeles headquarters and at institutional partners around the world.  To further its education initiatives and mission, the GRAMMY Museum seeks to engage like-minded cultural institutions, both universities and cultural centers, in a collaborative and unique approach to arts education and outreach through its affiliate program.  Additional GRAMMY Museum university affiliates are expected to be announced throughout 2014.