Loren Medina is an adjunct instructor in the USC Thornton Music Industry program. She has worked in the music industry for 21 years and currently owns Guerrera Marketing & PR Inc., a bilingual hybrid agency focused on public relations, marketing, consulting, and brand partnerships representing avant-garde Latinx artists who strive to create their musical lanes. Her current roster includes Kali Uchis, … Continue reading Loren Medina