- Program:Music Industry
- Division:Contemporary Music
Loren Medina is the president and founder of LCM PR Inc., a public relations and social media marketing and consulting company specializing in Latin entertainment. LCM PR focuses on generating ideas that persuade, cultivate, and establish a following for their clients. Her focus is to create unique and effective marketing campaigns for music artists, film companies, record labels, and events such as concerts and film festivals.
Prior to her opening up LCM PR, Ms. Medina founded and co-owned Digital Girl Inc. since 2009, a publicity and digital marketing company whose client roster included music icons such as: Shakira, Maná, Calle 13, Ricky Martin, Aventura and companies such as AEG, Live Nation, Universal Music, Epic Records, Sony Music, SESAC, Quincy Jones Productions, Angelo Medina Enterprise, among others. Loren has worked in the music industry for over 14 years, seven years with her own company as a publicist and social media marketer, four as a label manager at Sony Music Entertainment and three as an artist manager and independent record label owner.
Her education background includes a Bachelor of Arts in Psychology from Boston University and a Master’s in Communication Management from the University of Southern California (Annenberg). Currently, Ms. Medina is an adjunct professor at USC’s Thornton School of Music for the class “Do It Yourself: Marketing.” Loren has been invited to speak at universities and conferences such as the Latin Billboards, Digital Hollywood and Hispanicize. In addition, Ms. Medina is an avid globetrotter (40 countries, 6 continents), philanthropist and mentor who founded the non-profit Travel With Purpose in 2014 with the mission to support women and girls by funding projects to empower them financially.
Honors, Awards & Competitions:
Las Rosas Honoree (2016) – Selected as an honoree on behalf of the Caribbean Central American Association (CCAA) with the support of the California State Senate and the office of Senator Kevin de Leon for her work with her NGO Travel With Purpose.