- Program:Music Industry
Joe Poindexter is a recognized music industry executive responsible for all-things digital at PULSE Music Group, an independent music publisher, record label and music services company based in Los Angeles. The company’s roster of talented artists, producers and songwriters includes Brent Faiyaz, Turnstile, Kehlani, James Blake, Ty Dolla $ign, Cordae, Tyler Johnson, El-P, Freddie Gibbs, Starrah, Kaytranada, FNZ, Chad Hugo, SG Lewis, MUNA, Jean Dawson, Flo Milli and others. His work at PULSE over the past decade has produced significant growth in web and social media presence for the company, which in turn has provided a robust platform for industry awareness of client achievements and milestones for the company. He also oversees PULSE digital, a strategic marketing initiative built to oversee digital strategy and project management for clients outside of the company’s roster. Past and present PULSE digital clients include Diane Warren, Muni Long, Tinashe, G Herbo, Aly & AJ and others. With a career spanning more than 20 years, Poindexter has also worked at Hollywood Records, Disney Music Group, Geffen Records, Q Prime Management and Columbia Records. He became an adjunct instructor at the USC Thornton School of Music in fall of 2022 and is currently teaching a course titled Data Analytics: Music Marketing Decisions.