Music Industry

The USC Thornton Music Industry program prepares students to succeed in a rapidly evolving industry that is largely rooted in the Los Angeles area. The program combines classroom study with technical instruction and hands-on experience for those seeking a career in the music business.

Facets of the program include artist management, the recording industry, music publishing, music supervision, artist branding and marketing, music law, live concert promotion, festival management, DIY touring, ethics in the music industry, venue management, music and mindfulness, and data analysis decision making for artists. Students are mentored by professionals such as Kevin Lyman, Michael Garcia, Andrew Leff, Andrae Alexander, Lindsay Wolfington, Sophie Reeves, Jonathan Azu, Loren Medina, Alex Nickson, Michael Kaminsky, Jeff & Todd Brabec, Bobby Borg and others.

Undergraduate Programs

Bachelor of Science

Music Industry

4 years | 128 units

The BS in music industry is a four-year, 128-unit program, consisting of general education, writing, music industry courses, musicianship courses, and foundational business courses. An internship and capstone project is required for the BS.

Refer to the USC Catalogue for complete course descriptions and degree requirements here.

Graduate Programs

Master of Science

Music Industry

3 semesters | 35 units

The three-semester Master of Science in Music Industry program aims to produce the next generation of music industry leaders via a comprehensive yet student-tailored education. Class topics include copyright, concerts, artist management, marketing data and analysis, and a one-semester internship. Additionally, students have four emphasis track options including music performance, supervision, the business of touring/live event promotion, and entrepreneurship.

Refer to the USC Catalogue for complete course descriptions and degree requirements here.

Minors & Electives

Minor in Music Industry

20 units

The Music Industry minor gives you an opportunity to explore careers in fields such as the record business, music publishing, artist management, radio, concerts, music for film, TV, video games, and the Internet. For performers, it provides the practical knowledge needed to protect your rights, maximize your opportunities, and understand the dollars and cents of the music business.


Michael Garcia, chair
Libby Garcia, coordinator

TMC 118
(213) 740-3224