Faculty

Michael Garcia brings over 40 years of experience in the live entertainment, concert promotion, and venue management industries to USC’s Music Industry Program. Known for combining practical expertise with a commitment to education, Mike has shaped the careers of countless students and professionals in the music industry.

Mike began his career as a concert promoter and venue manager, working for legendary concert promoter Bill Graham. During this time, he played a key role in the development of iconic venues, including Shoreline Amphitheatre. His career advanced with the Nederlander organization, where he oversaw concert promotions and served as General Manager of the award-winning Greek Theatre in Los Angeles. Later, as Senior Vice President and Chief Operating Officer at Live Nation, Mike oversaw the management of 17 venues across the Western United States, solidifying his reputation as a leader in the live concert promotion and venue management industries.

A recognized leader in the industry, Mike has contributed to several national organizations. He previously served on the Education Board of the International Entertainment Buyers Association (IEBA), the Board of Governors for the Senior Executive Symposium at Cornell University, and the Board of Regents for the IAVM Venue Management School. His dedication to mentoring students and mid-career professionals, coupled with his work teaching music business for the GRAMMY Foundation and venue law at the IAVM’s Venue Management School, highlights his commitment to fostering the next generation of industry leaders.

Mike holds a Master’s degree in Law from USC Gould School of Law and a Bachelor of Science in Business Administration (Finance) from CSU Sacramento. He also earned advanced certifications in Labor Management, Collective Bargaining, and Executive Management from Cornell University and is recognized as a Certified Venue Executive (CVE) by the International Association of Venue Managers (IAVM).