Bobby Borg


Bobby Borg is a former major label, independent, and DIY recording/touring/artist with over 30 years experience working alongside the most respected musicians, songwriters, managers, producers, agents, equipment sponsors and A&R executives in the music industry. As a member and founder of several rock and alternative rock bands (one that achieved multi-platinum selling success), he has toured the world extensively.

Borg has also served as the interim chairman of Music Business at Musician’s Institute in Hollywood, California, and lecturer at institutions like Berklee College of Music, University of Miami, and University of California Los Angeles. Specializing in taking complex topics and simplifying them in easy-to-understand and practical terms, he was awarded “Distinguished Instructor” (by students and staff).

Borg is also the author of four widely-read books published by Rowman & Littlefield on the subject of DIY marketing and music business: The Musicians Handbook (2003, 2008), Business Basics For Musicians (2014, 2020), Five Star Music Makeover (2016), and Music Marketing For The DIY Musician (2014, 2020). He is also the author of over 1,000 magazine and blog articles for Billboard.com, Hypebot, SonicBids, Music Connection, Disc Makers, and Band Zoogle, and he currently runs his own music business blog “Borg’s Blog” which provides weekly business, marketing, and communication tips.

As the founder of Bobby Borg Consulting, Borg also served as the VP of Special Events for the Los Angeles chapter of the American Marketing Association where he created educational and entertainment events for major corporations in Los Angeles. He currently coaches independent artists and music business professionals around the globe with the mission of “Turning art into a successful business.”

Borg holds a BA in Professional Music (with honors) from Berklee College of Music, certificates in Marketing Management, Project Management, and Instructor Development from UCLA, and a Masters Degree in Communications Management (Phi kappa Phi) from the University of Southern California.

Hobbies include health and fitness: He is the winner of the Gold’s Gym Fitness Challenge, and Ed Parker’s International Kickboxing Tournament in Long Beach).