USC Thornton faculty member Beatriz Ilari researches how musical development impacts the growth of infants, children and adolescents. This significant research puts her in a unique perspective on a less crucial topic: why children songs are so catchy. More pointedly, how did the recent song “Baby Shark” crack the Billboard Hot 100 list, rising to No. 32?
When The Daily Beast asked Ilari this question, she replied that the song is easy to remember. “The song has a simple melody that is not only ‘catchy,’ but is also easy to sing and memorize,” she said. The simplicity and repetition make the song consumable for kids who have limited vocabulary and is also why parents cannot get the song out of their head.
Take a look at the “Baby Shark” music video below, but be careful. You may be humming the song for the rest of the day.