Bobby Borg publishes new book on music marketing

Bobby Borg, a faculty member in the USC Thornton Music Industry program, published a new book titled Music Marketing for the DIY Musician. In this third edition, Borg provides a step-by-step guide for musicians to create a low-budget, customized marketing plan that will prepare them for success in the music industry. The book includes marketing templates, strategies, interviews, case studies and more.

Music Marketing for the DIY Musician can be purchased here.