Paul Young interviewed about music licensing for independent artists

Paul Young, director of the USC Thornton Music Industry Minors program, was interviewed about the nuances of music licensing and artist marketing for the Bands Rising podcast and website, led by host Tony Cook. Young discussed the changing business dynamics faced by independent musicians, noting that “marketing is the one thing that I think survives before and after the digital era. It’s done differently, but it is the key to whether or not you’re going to actually get above the noise floor.”