Music Industry

Overview

The USC Thornton Music Industry program prepares students to succeed in a rapidly evolving industry that is largely rooted in the Los Angeles area. The program combines classroom study with technical instruction and hands-on experience for those seeking a career in the music business.

Facets of the program include artist management, the recording industry, music publishing, music supervision, artist branding and marketing, live promotion, production and touring, venue management and data analysis decision making for artists. Students are mentored by faculty that include current and former industry professionals, such as Trudy Green, Kevin Lyman, Mark Goldstein, Michael Garcia, Lindsay Wolfington, Loren Medina, Michael Kaminsky, Vivian Wang and others.

USC Thornton introduced a new Master of Science Degree in Fall 2019, especially-designed for trained musicians who would like to cultivate a career in the fast-changing music industry.

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News

Side by side images of Ludwig Goransson and Justin Lubliner

USC Thornton alumni named to Variety’s “Hollywood’s New Leaders” list

October 12, 2020

USC Thornton alumni Ludwig Göransson (GCRT ‘08) and Justin Lubliner (BS ‘12) were named two of Hollywood’s New Leaders by Variety. The list showcases the newest generation of leaders and change-makers across the entertainment industry under the age of 40, including agents, creatives, producers, and more. Lubliner is recognized for… read more

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