The USC Thornton Music Industry program prepares students who aspire to shape the future of the music industry, not from the stage, but from behind the scenes. Located in the heart of Los Angeles, the global epicenter of the music and entertainment industries, the music industry program prepares students for dynamic careers across the commercial and creative sectors of today’s music industry. Whether you are interested in artist management, music law, marketing, music supervision, touring, publishing, or entrepreneurship, our program blends rigorous classroom study with real-world experiences and mentorship from leading industry professionals. Our curriculum includes applied courses in music law, branding, live event promotion, festival and venue management, DIY strategies, music and mindfulness, and data-driven decision making, among many others.

Students are taught and mentored by processionals such as Kevin Lyman, Michael Garcia, Andrew Leff, Andrae Alexander, Bobby Borg, Brian Malouf, Lindsay Wolfington, Sophie Reeves, Cynthia Tucker, Amy Blackman, Jonathan Azu, Loren Medina, Alex Nickson, Michael Kaminsky, Joe Poindexter, Jeff & Todd Brabec, Bobby Borg, Jane Davidson and more.